Store data observed · From public App Store data · How we score apps
- Photo & Video
- App Store
- United States
- 4.729,571,724 ratings
- Free download
- Updated
- Observed
Est. monthly revenue
EstimatedEst. monthly downloads
Estimated90-day growth
Opportunity score
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About InstagramObserved
Instagram is a Photo & Video app by Instagram, Inc. on the United States App Store. Released Oct 6, 2010; last updated Oct 6, 2026 (version 450.1.0). Instagram is free to download.
As of Oct 8, 2026, Instagram has a 4.7-star average rating from 29,571,724 ratings on the United States App Store and ranks #3 on the Photo & Video top chart and #36 on the overall top charts. MRRBeam rates the success of Instagram 87/100 (market leader), the #2 most successful Photo & Video app MRRBeam tracks in the United States.
Little moments lead to big friendships. Share yours on Instagram. — From Meta Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests and post what's going on, from your daily moments to life's highlights.
- Success score
- 87/100 Market leader
- In Photo & Video
- #2 most successful
- Chart position
- #3 in Photo & Videoon Oct 8, 2026
- Developer
- Instagram, Inc.
Top Photo & Video apps
The most successful Photo & Video apps MRRBeam tracks in the United States.
Instagram: common questions
- What is Instagram?
- Instagram is a Photo & Video app developed by Instagram, Inc., available on the App Store. It was first released on Oct 6, 2010.
- How is Instagram rated?
- Instagram has a 4.7-star average rating from 29,571,724 ratings on the United States App Store as of Oct 8, 2026.
- How much money does Instagram make?
- MRRBeam estimates Instagram makes about $133K–$562K a month in revenue from 271K–788K downloads a month, based on its #36 position on the overall free chart. This is a modelled estimate, not reported data.
- How many downloads does Instagram get?
- About 271K–788K downloads a month, by MRRBeam's estimate from its chart position. Apple does not publish download counts.
- How much does Instagram cost?
- Instagram is free to download.
- Is Instagram successful?
- On Oct 8, 2026, Instagram ranked #3 on the Photo & Video top chart and #36 on the overall top charts. MRRBeam rates the success of Instagram 87/100 (market leader), the #2 most successful Photo & Video app MRRBeam tracks in the United States. The success score combines rating volume, chart position and average rating.
- When was Instagram last updated?
- Instagram was last updated on Oct 6, 2026 (version 450.1.0).
- What are alternatives to Instagram?
- Similar Photo & Video apps tracked by MRRBeam include CapCut: Photo & Video Editor, Canva AI Photo & Video Editor, YouTube, Snapchat and Google Photos: Backup & Edit.
- Is there room to build a competitor to Instagram?
- MRRBeam's opportunity score for Instagram is 19/100. Limited opening: an older app, a heavily reviewed, entrenched user base and a strong 4.7★ rating.