Market
Business
146 tracked apps · United States · All stores.
Apps tracked
ObservedMedian opportunity score
AI-derivedMedian growth
Openness
AI-derivedEntry readAI-derived
- 1 vulnerable incumbent earns $10K+/mo (est.) with a rating under 4.0 — users are paying for products they dislike.
- Competition is moderate: median openness is 41/100.
- Revenue is top-heavy: the top earner makes about 63× the median app ($520K vs $8.2K/mo, est.).
- 50 hidden gems rate 4.0+ with below-median traction — quality alone has not won distribution here.
- Observedstore facts
- Estimatedmodelled ranges
- AI-derivedanalysis
Revenue distributionEstimated
Estimated monthly revenue (range midpoints) across the 144 of 146 apps with estimates.
- Top earner
- $520K/mo
- 90th percentile
- $40K/mo
- 75th percentile
- $17K/mo
- Median
- $8.2K/mo
- 25th percentile
- $3.8K/mo
Revenue tiersEstimated
Apps per estimated monthly revenue tier.
- 15Micro · 10%
- 68Small · 47%
- 53Medium · 37%
- 8Large · 6%
- Under $100 $0–$100
- 0
- Micro $100–$1K
- 15
- Small $1K–$10K
- 68
- Medium $10K–$100K
- 53
- Large $100K–$1M
- 8
- Mega $1M+
- 0
- No estimate
- 2
Pricing model mixObserved
Listed pricing structure.
- 80Paid · 55%
- 66Unknown · 45%
Median monthly plan—no app lists a monthly price
Market movers
Largest growth changes in this category (90 days, or the history available).
Top gainers
No app is growing yet.
Top decliners
No app is declining.
Competitive positioningAI-derived
Traction against rating. Vulnerable incumbents — high traction, rated under 4.0 — are where users pay for products they dislike.
Vulnerable incumbents 5
High traction, rated under 4.0 — users stay despite the product.
- ecMobile66 opportunity score
- ICRSS PRO65 opportunity score
- VSD Viewer for Visio Drawings58 opportunity score
Market leaders 65
High traction, rated 4.0 or better.
- Pile Driving Log72 opportunity score
- PDF Scan – Image to PDF60 opportunity score
- Family Herd54 opportunity score
Hidden gems 50
Rated 4.0 or better, below-median traction.
- Fonym: Business Card Scanner53 opportunity score
- PayToPark51 opportunity score
- Paperly PDF49 opportunity score
Weak competitors 19
Below-median traction, rated under 4.0.
- Viettel Tammi88 opportunity score
- Load Profit Quick Check80 opportunity score
- Aptora Mobile II62 opportunity score