Market
Education
165 tracked apps · United States · All stores.
Apps tracked
ObservedMedian opportunity score
AI-derivedMedian growth
Openness
AI-derivedEntry readAI-derived
- 20 vulnerable incumbents earn $10K+/mo (est.) with ratings under 4.0 — users are paying for products they dislike.
- Competition is moderate: median openness is 42/100.
- Revenue is top-heavy: the top earner makes about 136× the median app ($1.6M vs $12K/mo, est.).
- 63 hidden gems rate 4.0+ with below-median traction — quality alone has not won distribution here.
- Observedstore facts
- Estimatedmodelled ranges
- AI-derivedanalysis
Revenue distributionEstimated
Estimated monthly revenue (range midpoints) across the 161 of 165 apps with estimates.
- Top earner
- $1.6M/mo
- 90th percentile
- $64K/mo
- 75th percentile
- $26K/mo
- Median
- $12K/mo
- 25th percentile
- $4.5K/mo
Revenue tiersEstimated
Apps per estimated monthly revenue tier.
- 3Micro · 2%
- 68Small · 42%
- 82Medium · 51%
- 7Large · 4%
- 1Mega · 1%
- Under $100 $0–$100
- 0
- Micro $100–$1K
- 3
- Small $1K–$10K
- 68
- Medium $10K–$100K
- 82
- Large $100K–$1M
- 7
- Mega $1M+
- 1
- No estimate
- 4
Pricing model mixObserved
Listed pricing structure.
- 88Paid · 53%
- 77Unknown · 47%
Median monthly plan—no app lists a monthly price
Market movers
Largest growth changes in this category (90 days, or the history available).
Top gainers
No app is growing yet.
Top decliners
No app is declining.
Competitive positioningAI-derived
Traction against rating. Vulnerable incumbents — high traction, rated under 4.0 — are where users pay for products they dislike.
Vulnerable incumbents 20
High traction, rated under 4.0 — users stay despite the product.
- ParentVUE (New)85 opportunity score
- StudentVUE (New)80 opportunity score
- Dine Bizaad70 opportunity score
Market leaders 60
High traction, rated 4.0 or better.
- JAM Legio62 opportunity score
- AnkiMobile Flashcards58 opportunity score
- Unity AAC47 opportunity score
Hidden gems 63
Rated 4.0 or better, below-median traction.
- Pinu – Language Learning65 opportunity score
- iScore5 AP Human Geography55 opportunity score
- LocoPast: The History Map47 opportunity score
Weak competitors 17
Below-median traction, rated under 4.0.
- StudyWrist83 opportunity score
- Raptor Safe69 opportunity score
- Navigate360 Student62 opportunity score