Market
Finance
158 tracked apps · United States · All stores.
Apps tracked
ObservedMedian opportunity score
AI-derivedMedian growth
Openness
AI-derivedEntry readAI-derived
- 6 vulnerable incumbents earn $10K+/mo (est.) with ratings under 4.0 — users are paying for products they dislike.
- Competition is moderate: median openness is 41/100.
- Revenue is top-heavy: the top earner makes about 105× the median app ($1.2M vs $11K/mo, est.).
- 45 hidden gems rate 4.0+ with below-median traction — quality alone has not won distribution here.
- Observedstore facts
- Estimatedmodelled ranges
- AI-derivedanalysis
Revenue distributionEstimated
Estimated monthly revenue (range midpoints) across the 125 of 158 apps with estimates.
- Top earner
- $1.2M/mo
- 90th percentile
- $46K/mo
- 75th percentile
- $21K/mo
- Median
- $11K/mo
- 25th percentile
- $4.8K/mo
Revenue tiersEstimated
Apps per estimated monthly revenue tier.
- 4Micro · 3%
- 56Small · 45%
- 57Medium · 46%
- 7Large · 5%
- 1Mega · 1%
- Under $100 $0–$100
- 0
- Micro $100–$1K
- 4
- Small $1K–$10K
- 56
- Medium $10K–$100K
- 57
- Large $100K–$1M
- 7
- Mega $1M+
- 1
- No estimate
- 33
Pricing model mixObserved
Listed pricing structure.
- 72Paid · 46%
- 86Unknown · 54%
Median monthly plan—no app lists a monthly price
Market movers
Largest growth changes in this category (90 days, or the history available).
Top gainers
No app is growing yet.
Top decliners
No app is declining.
Competitive positioningAI-derived
Traction against rating. Vulnerable incumbents — high traction, rated under 4.0 — are where users pay for products they dislike.
Vulnerable incumbents 6
High traction, rated under 4.0 — users stay despite the product.
- FX Replay100 opportunity score
- Centier Bank95 opportunity score
- ebtEDGE NEW!86 opportunity score
Market leaders 53
High traction, rated 4.0 or better.
- Trump Accounts: Official App65 opportunity score
- FDNY Retirement Planner57 opportunity score
- SEE Finance 3 Mobile52 opportunity score
Hidden gems 45
Rated 4.0 or better, below-median traction.
- Cashtra - Budget Tracker49 opportunity score
- Rocco - Fast Cash Advance49 opportunity score
- Simple Register45 opportunity score
Weak competitors 13
Below-median traction, rated under 4.0.
- PolymarketSignals81 opportunity score
- BA Financial Calculator Pro61 opportunity score
- Concora Credit58 opportunity score