Market
Social Networking
162 tracked apps · United States · All stores.
Apps tracked
ObservedMedian opportunity score
AI-derivedMedian growth
Openness
AI-derivedEntry readAI-derived
- 12 vulnerable incumbents earn $10K+/mo (est.) with ratings under 4.0 — users are paying for products they dislike.
- Competition is moderate: median openness is 51/100.
- Revenue is top-heavy: the top earner makes about 40× the median app ($261K vs $6.5K/mo, est.).
- 51 hidden gems rate 4.0+ with below-median traction — quality alone has not won distribution here.
- Observedstore facts
- Estimatedmodelled ranges
- AI-derivedanalysis
Revenue distributionEstimated
Estimated monthly revenue (range midpoints) across the 160 of 162 apps with estimates.
- Top earner
- $261K/mo
- 90th percentile
- $24K/mo
- 75th percentile
- $12K/mo
- Median
- $6.5K/mo
- 25th percentile
- $3.5K/mo
Revenue tiersEstimated
Apps per estimated monthly revenue tier.
- 3Micro · 2%
- 107Small · 67%
- 47Medium · 29%
- 3Large · 2%
- Under $100 $0–$100
- 0
- Micro $100–$1K
- 3
- Small $1K–$10K
- 107
- Medium $10K–$100K
- 47
- Large $100K–$1M
- 3
- Mega $1M+
- 0
- No estimate
- 2
Pricing model mixObserved
Listed pricing structure.
- 84Paid · 52%
- 78Unknown · 48%
Median monthly plan—no app lists a monthly price
Market movers
Largest growth changes in this category (90 days, or the history available).
Top gainers
No app is growing yet.
Top decliners
No app is declining.
Competitive positioningAI-derived
Traction against rating. Vulnerable incumbents — high traction, rated under 4.0 — are where users pay for products they dislike.
Vulnerable incumbents 19
High traction, rated under 4.0 — users stay despite the product.
- CrewSwipe94 opportunity score
- imo Pro video calls and chat72 opportunity score
- TeleGuard71 opportunity score
Market leaders 58
High traction, rated 4.0 or better.
- OpLine52 opportunity score
- aGram49 opportunity score
- Facebook Creator Studio48 opportunity score
Hidden gems 51
Rated 4.0 or better, below-median traction.
- LINUX DO Community56 opportunity score
- GТL: Gеtting Оut Messaging51 opportunity score
- FrostLink- WOS40 opportunity score
Weak competitors 25
Below-median traction, rated under 4.0.
- Tato Talk68 opportunity score
- Watch for Discord63 opportunity score
- Instagram Feed62 opportunity score