Store data observed · From public Google Play data · How we score apps
- Social
- Google Play
- United States
- 4.0169,650,297 ratings
- Free download
- Updated
- Observed
Est. monthly revenue
Estimated$629K–$1.7MEst. (Modelled estimate, not reported data)Modelled estimate, not reported data#37 top grossing ≈ $34,965/day
Est. monthly downloads
Estimated579K–1.7MEst. (Modelled estimate, not reported data)Modelled estimate, not reported data#13 on the overall top charts
90-day growth
—not enough history yet
Opportunity score
AI-derived42/100Moderate · low confidence
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About InstagramObserved
Instagram is a Social app by Instagram on the United States Google Play. Released Apr 3, 2012; last updated Oct 13, 2026. Instagram is free to download.
As of Oct 14, 2026, Instagram has a 4.0-star average rating from 169,650,297 ratings on the United States Google Play and ranks #13 on the overall top charts. MRRBeam rates the success of Instagram 75/100 (market leader), the #6 most successful Social app MRRBeam tracks in the United States.
Little moments lead to big friendships. Share yours on Instagram. —From Meta Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests and post what's going on, from your daily moments to life's highlights. Share what you’re up to and into on Insta®.
- Success score
- 75/100 Market leader
- In Social
- #6 most successful
- Chart position
- #13 on the overall top chartson Oct 14, 2026
- Developer
Google Play screenshotsObserved
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Top Social apps
The most successful Social apps MRRBeam tracks in the United States.
Instagram: common questions
- What is Instagram?
- Instagram is a Social app developed by Instagram, available on the Google Play. It was first released on Apr 3, 2012.
- How is Instagram rated?
- Instagram has a 4.0-star average rating from 169,650,297 ratings on the United States Google Play as of Oct 14, 2026.
- How much money does Instagram make?
- MRRBeam estimates Instagram makes about $629K–$1.7M a month in revenue from 579K–1.7M downloads a month, based on its #37 position on the overall top-grossing chart. This is a modelled estimate, not reported data.
- How many downloads does Instagram get?
- About 579K–1.7M downloads a month, by MRRBeam's estimate from its chart position. Apple does not publish download counts.
- How much does Instagram cost?
- Instagram is free to download.
- Is Instagram successful?
- On Oct 14, 2026, Instagram ranked #13 on the overall top charts. MRRBeam rates the success of Instagram 75/100 (market leader), the #6 most successful Social app MRRBeam tracks in the United States. The success score combines rating volume, chart position and average rating.
- When was Instagram last updated?
- Instagram was last updated on Oct 13, 2026.
- What are alternatives to Instagram?
- Similar Social apps tracked by MRRBeam include Facebook, TikTok - Videos, Shop & LIVE, Facebook Lite, Tango: Live Stream, Video Chat and BAND - App for all groups.
- Is there room to build a competitor to Instagram?
- MRRBeam's opportunity score for Instagram is 42/100. Limited opening: an older app and a heavily reviewed, entrenched user base.