IPSY: Personalized Beauty
Store data observed · From public Google Play data · How we score apps
- Beauty
- Google Play
- United States
- 4.6153,565 ratings
- Free
- Updated
- Observed
Est. monthly revenue
Estimated$500–$2.1KEst. (Modelled estimate, not reported data)Modelled estimate, not reported data#8 in its category (free) ≈ 1,093 downloads/day × $0.03 per download
Est. monthly downloads
Estimated18K–53KEst. (Modelled estimate, not reported data)Modelled estimate, not reported data#8 in Beauty
90-day growth
—not enough history yet
Opportunity score
AI-derived0/100Weak · low confidence
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About IPSY: Personalized BeautyObserved
IPSY: Personalized Beauty is a Beauty app by IPSY on the United States Google Play. Released Mar 27, 2017; last updated Oct 6, 2026 (version 4.3.1). IPSY: Personalized Beauty is free to download.
As of Oct 14, 2026, IPSY: Personalized Beauty has a 4.6-star average rating from 153,565 ratings on the United States Google Play and ranks #8 on the Beauty top chart. MRRBeam rates the success of IPSY: Personalized Beauty 73/100 (established), the #4 most successful Beauty app MRRBeam tracks in the United States.
Play, explore, and express your unique beauty with IPSY—curated just for you. We offer 3 plans: Original, Extra, and Ultimate, giving every kind of beauty lover the perfect way to play.
- Success score
- 73/100 Established
- In Beauty
- #4 most successful
- Chart position
- #8 in Beautyon Oct 14, 2026
- Developer
- IPSY
Google Play screenshotsObserved
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Top Beauty apps
The most successful Beauty apps MRRBeam tracks in the United States.
IPSY: Personalized Beauty: common questions
- What is IPSY: Personalized Beauty?
- IPSY: Personalized Beauty is a Beauty app developed by IPSY, available on the Google Play. It was first released on Mar 27, 2017.
- How is IPSY: Personalized Beauty rated?
- IPSY: Personalized Beauty has a 4.6-star average rating from 153,565 ratings on the United States Google Play as of Oct 14, 2026.
- How much money does IPSY: Personalized Beauty make?
- MRRBeam estimates IPSY: Personalized Beauty makes about $500–$2.1K a month in revenue from 18K–53K downloads a month, based on its #8 position on the Beauty free chart. This is a modelled estimate, not reported data.
- How many downloads does IPSY: Personalized Beauty get?
- About 18K–53K downloads a month, by MRRBeam's estimate from its chart position. Apple does not publish download counts.
- How much does IPSY: Personalized Beauty cost?
- IPSY: Personalized Beauty is free to download.
- Is IPSY: Personalized Beauty successful?
- On Oct 14, 2026, IPSY: Personalized Beauty ranked #8 on the Beauty top chart. MRRBeam rates the success of IPSY: Personalized Beauty 73/100 (established), the #4 most successful Beauty app MRRBeam tracks in the United States. The success score combines rating volume, chart position and average rating.
- When was IPSY: Personalized Beauty last updated?
- IPSY: Personalized Beauty was last updated on Oct 6, 2026 (version 4.3.1).
- What are alternatives to IPSY: Personalized Beauty?
- Similar Beauty apps tracked by MRRBeam include Booksy for Customers, Ulta Beauty: Makeup & Skincare, Mirror Plus - HD Mirror app, Fresha for customers and Scentbird Monthly Perfume Box.
- Is there room to build a competitor to IPSY: Personalized Beauty?
- MRRBeam's opportunity score for IPSY: Personalized Beauty is 0/100. Limited opening: an older app, modest estimated revenue and a strong 4.6★ rating.