PrettyLittleThing
Store data observed · From public App Store data · How we score apps
- Shopping
- App Store
- United States
- 4.738,754 ratings
- Free download
- Updated
- Observed
Ratings
Observed39K4.7★ average
Chart position
Observed—Not on the top charts
90-day growth
—not enough history yet
Opportunity score
AI-derived6/100Weak · low confidence
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About PrettyLittleThingObserved
PrettyLittleThing is a Shopping app by PRETTYLITTLETHING.COM LIMITED on the United States App Store. Released Sep 2, 2016; last updated Sep 21, 2026 (version 80.18.0). PrettyLittleThing is free to download.
As of Oct 9, 2026, PrettyLittleThing has a 4.7-star average rating from 38,754 ratings on the United States App Store. MRRBeam rates the success of PrettyLittleThing 53/100 (rising).
PrettyLittleThing is the generation-defining style source for every kind of It Girl. Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of womens clothing, accessories, and jewelry.
- Success score
- 53/100 Rising
- In Shopping
- Outside the top 100
- Chart position
- Not on the top charts
- Developer
- PRETTYLITTLETHING.COM LIMITED
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PrettyLittleThing: common questions
- What is PrettyLittleThing?
- PrettyLittleThing is a Shopping app developed by PRETTYLITTLETHING.COM LIMITED, available on the App Store. It was first released on Sep 2, 2016.
- How is PrettyLittleThing rated?
- PrettyLittleThing has a 4.7-star average rating from 38,754 ratings on the United States App Store as of Oct 9, 2026.
- How much does PrettyLittleThing cost?
- PrettyLittleThing is free to download.
- Is PrettyLittleThing successful?
- MRRBeam rates the success of PrettyLittleThing 53/100 (rising). The success score combines rating volume, chart position and average rating.
- When was PrettyLittleThing last updated?
- PrettyLittleThing was last updated on Sep 21, 2026 (version 80.18.0).
- What are alternatives to PrettyLittleThing?
- Similar Shopping apps tracked by MRRBeam include Temu: Shop Like a Billionaire, Vinted: Pre-loved marketplace, Depop - Buy & Sell Clothes, Shop: Track, Pay, Discover and Walmart: Shopping & Savings.
- Is there room to build a competitor to PrettyLittleThing?
- MRRBeam's opportunity score for PrettyLittleThing is 6/100. Limited opening: an older app, a deep review moat (38,754 reviews) and a strong 4.7★ rating.