Market
Shopping
117 tracked apps · United States · All stores.
Apps tracked
ObservedMedian opportunity score
AI-derivedMedian growth
Openness
AI-derivedEntry readAI-derived
- 4 vulnerable incumbents earn $10K+/mo (est.) with ratings under 4.0 — users are paying for products they dislike.
- Competition is moderate: median openness is 46/100.
- Revenue is top-heavy: the top earner makes about 65× the median app ($391K vs $6K/mo, est.).
- 37 hidden gems rate 4.0+ with below-median traction — quality alone has not won distribution here.
- Observedstore facts
- Estimatedmodelled ranges
- AI-derivedanalysis
Revenue distributionEstimated
Estimated monthly revenue (range midpoints) across the 117 of 117 apps with estimates.
- Top earner
- $391K/mo
- 90th percentile
- $58K/mo
- 75th percentile
- $11K/mo
- Median
- $6K/mo
- 25th percentile
- $2.9K/mo
Revenue tiersEstimated
Apps per estimated monthly revenue tier.
- 5Micro · 4%
- 81Small · 69%
- 27Medium · 23%
- 4Large · 4%
- Under $100 $0–$100
- 0
- Micro $100–$1K
- 5
- Small $1K–$10K
- 81
- Medium $10K–$100K
- 27
- Large $100K–$1M
- 4
- Mega $1M+
- 0
Pricing model mixObserved
Listed pricing structure.
- 59Paid · 50%
- 58Unknown · 50%
Median monthly plan—no app lists a monthly price
Market movers
Largest growth changes in this category (90 days, or the history available).
Top gainers
No app is growing yet.
Top decliners
No app is declining.
Competitive positioningAI-derived
Traction against rating. Vulnerable incumbents — high traction, rated under 4.0 — are where users pay for products they dislike.
Vulnerable incumbents 8
High traction, rated under 4.0 — users stay despite the product.
- BMW App!65 opportunity score
- Toyota App!64 opportunity score
- Baby's Heartbeat Backup62 opportunity score
Market leaders 47
High traction, rated 4.0 or better.
- Catsup: Grocery List55 opportunity score
- FSD Hunter46 opportunity score
- AliFansBazar43 opportunity score
Hidden gems 37
Rated 4.0 or better, below-median traction.
- PriceScout: Lowest Price45 opportunity score
- Lidl Plus39 opportunity score
- Try Me On39 opportunity score
Weak competitors 18
Below-median traction, rated under 4.0.
- Deal Hunter: AI Price & Deals81 opportunity score
- Gift Card Balance +62 opportunity score
- Mercedes-Benz Car Parts62 opportunity score