Store data observed · From public Google Play data · How we score apps
- Social
- Google Play
- United States
- 4.01,031 ratings
- Free
- Updated
- Observed
Est. monthly revenue
Estimated$170–$700Est. (Modelled estimate, not reported data)Modelled estimate, not reported data#29 in its category (free) ≈ 366 downloads/day × $0.03 per download; not on its category's top-grossing chart, so under $6,700/mo
Est. monthly downloads
Estimated6K–18KEst. (Modelled estimate, not reported data)Modelled estimate, not reported data#29 in Social
90-day growth
—not enough history yet
Opportunity score
AI-derived41/100Moderate · low confidence
Made Instagram? Add a “#100 in Social” badge to your site
About InstagramObserved
Instagram is a Social app by Instagram on the United States Google Play. Released Jan 27, 2026; last updated Oct 12, 2026 (version 64.0.0.12.113). Instagram is free to download.
As of Oct 14, 2026, Instagram has a 4.0-star average rating from 1,031 ratings on the United States Google Play and ranks #29 on the Social top chart. MRRBeam rates the success of Instagram 44/100 (rising), the #100 most successful Social app MRRBeam tracks in the United States.
Introducing Instagram for TV, bringing Reels from your favorite creators to the big screen. Watch, laugh, and enjoy together with friends and family from the comfort of your couch. With Instagram for TV, you can: • Watch Reels with others on the big screen, the easiest way to enjoy content together.
- Success score
- 44/100 Rising
- In Social
- #100 most successful
- Chart position
- #29 in Socialon Oct 14, 2026
- Developer
Google Play screenshotsObserved
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Top Social apps
The most successful Social apps MRRBeam tracks in the United States.
Instagram: common questions
- What is Instagram?
- Instagram is a Social app developed by Instagram, available on the Google Play. It was first released on Jan 27, 2026.
- How is Instagram rated?
- Instagram has a 4.0-star average rating from 1,031 ratings on the United States Google Play as of Oct 14, 2026.
- How much money does Instagram make?
- MRRBeam estimates Instagram makes about $170–$700 a month in revenue from 6K–18K downloads a month, based on its #29 position on the Social free chart. This is a modelled estimate, not reported data.
- How many downloads does Instagram get?
- About 6K–18K downloads a month, by MRRBeam's estimate from its chart position. Apple does not publish download counts.
- How much does Instagram cost?
- Instagram is free to download.
- Is Instagram successful?
- On Oct 14, 2026, Instagram ranked #29 on the Social top chart. MRRBeam rates the success of Instagram 44/100 (rising), the #100 most successful Social app MRRBeam tracks in the United States. The success score combines rating volume, chart position and average rating.
- When was Instagram last updated?
- Instagram was last updated on Oct 12, 2026 (version 64.0.0.12.113).
- What are alternatives to Instagram?
- Similar Social apps tracked by MRRBeam include Facebook, TikTok - Videos, Shop & LIVE, Facebook Lite, Tango: Live Stream, Video Chat and BAND - App for all groups.
- Is there room to build a competitor to Instagram?
- MRRBeam's opportunity score for Instagram is 41/100. Limited opening: modest estimated revenue, an actively maintained incumbent and low revenue per download.